GF Management, a leading hotel ownership and management company with more than 85 upscale and midscale U.S. hotels and resorts in its portfolio, today announced the promotion of Ashleigh Mason to Vice President of Development Strategies. In this role, Ashleigh will direct the business development division of the Company and will lead the implementation of company-wide initiatives to drive continued innovation for the Company. She will report directly to Joe Del Guidice, President of GF Management and will join the senior management team as new leadership talent.
“Her knowledge, judgment, energy and commitment are the characteristics that make Ashleigh ideal for this exciting new position,” states Del Guidice.
“There are so many positive things happening at GF and I am proud to be a part of the Company’s next evolution,” Mason states. “GF has an empowering legacy and a very bright future. I am excited by the opportunity to continue the forward progression of such a dynamic organization.” Ashleigh’s role will be focused on GF’s continued growth and competitive position within the industry.
Ashleigh joined GF Management in 2009 and since then has had ongoing contributions to the direction of the Company. Her knowledge of the industry, responsiveness and personal approach to relationships has proved invaluable to fellow colleagues, owners and partners. In addition to business development, Ashleigh will continue to oversee GF’s overall brand strategy through its media and public relations efforts, along with industry and associate engagement platforms.
Ashleigh graduated with honors from the Rohrer College of Business at Rowan University where she studied business administration and marketing. Spending the early part of her career in hotel operations, she brings a full complement of industry experience. “GF is so fortunate to have this level of talent to promote from within,” Del Guidice continues. “We are continually identifying emerging leaders in the hospitality industry and we are thrilled to support the internal development of one of our stars.”